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Effective Date: May 11, 2026

Welcome to Caela Esthetics. We respect your privacy and are committed to protecting
the personal information you share with us through our website and services.

This Privacy Policy explains how we collect, use, disclose, and safeguard your
information when you visit our website, book services, complete forms, or communicate with us.

By using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

Personal Information

We may collect personal information you voluntarily provide, including:

  • Full name
  • Email address
  • Phone number
  • Billing and payment information
  • Appointment history
  • Skin concerns and treatment preferences
  • Photos submitted voluntarily
  • Information submitted through forms, consultations, or communications

Health & Treatment Information

Because we provide skincare and esthetic services, you may voluntarily provide information related to:

  • Allergies
  • Skin conditions
  • Medications
  • Treatment history
  • Sensitivities

This information is used solely to provide safe and personalized services.

Automatically Collected Information

When you access our website, we may automatically collect:

  • IP address
  • Browser type
  • Device information
  • Website activity and browsing behavior
  • Cookies and analytics data

2. How We Use Your Information

We may use your information to:

  • Schedule and manage appointments
  • Deliver skincare services and consultations
  • Process payments
  • Communicate regarding appointments or services
  • Send reminders and confirmations
  • Improve website performance and customer experience
  • Send promotional offers, newsletters, or updates
  • Maintain internal business records
  • Comply with legal obligations

3. SMS/Text Messaging Consent

By providing your phone number, you consent to receive text messages from
Caela Esthetics related to:

  • Appointment confirmations
  • Appointment reminders
  • Follow-up care instructions
  • Promotions and special offers

Message and data rates may apply depending on your mobile carrier.

You may opt out at any time by replying:
STOP to unsubscribe or HELP for assistance.

We do not share SMS consent or phone numbers with third parties for marketing purposes.

4. Payment Processing

Payments made through our website may be processed by secure third-party payment providers such as:

  • Apple Pay
  • Vagaro

We do not store full payment card information on our servers. Payment information is handled securely by the payment processor in accordance with their privacy and security policies.

5. Booking & Scheduling Platforms

We may use third-party scheduling and booking software to manage appointments and client communications.
Information submitted through these systems is subject to both our Privacy Policy and the provider’s privacy practices.

6. Cookies & Analytics

Our website may use:

  • Cookies
  • Pixels
  • Analytics tools
  • Tracking technologies

These tools help us:

  • Understand website traffic
  • Improve user experience
  • Measure marketing effectiveness
  • Personalize content

You may disable cookies through your browser settings.

7. Email Marketing

If you subscribe to our mailing list or provide your email address, we may send:

  • Promotions
  • Educational skincare content
  • Appointment updates
  • Business announcements

You may unsubscribe at any time by clicking the unsubscribe link included in emails.

8. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you may have the right to:

  • Request access to personal information we collect
  • Request deletion of your information
  • Correct inaccurate information
  • Know how your information is used
  • Opt out of certain data sharing practices

We do not sell personal information.

To submit a privacy request, contact us using the information below.

9. HIPAA & Medical Disclaimer

Although we may collect skincare and health-related information to customize treatments,
Caela Esthetics is not a medical provider and this website is not intended to provide medical advice,
diagnosis, or treatment.

Information shared through this website should not replace consultation with a licensed healthcare professional.

While we take reasonable measures to protect sensitive information,
communications submitted through website forms or email may not always be fully secure.

10. Data Security

We implement reasonable security measures designed to protect your personal information
from unauthorized access, disclosure, alteration, or destruction.

However, no electronic transmission or storage system can be guaranteed 100% secure.

11. Data Retention

We retain personal information only as long as necessary to:

  • Provide services
  • Maintain business records
  • Comply with legal obligations
  • Resolve disputes
  • Enforce agreements

12. Third-Party Links

Our website may contain links to third-party websites or social media platforms.
We are not responsible for the privacy practices or content of third-party sites.

13. Children’s Privacy

Our website and services are not intended for children under the age of 13.
We do not knowingly collect personal information from children.

14. Cancellation & Refund Policy

Appointments may require advance notice for cancellations or rescheduling.
Failure to provide adequate notice may result in cancellation fees or forfeited deposits.

Due to the nature of skincare services and products, refunds may be limited or unavailable once services have been rendered.

Please contact us directly regarding refund or cancellation questions.

15. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time.
Changes will become effective immediately upon posting to this page with an updated effective date.

16. Contact Information

If you have any questions about this Privacy Policy or your personal information, please contact:

Caela Esthetics
Website: www.caelaesthetics.com
Email: hello@caelaesthetics.com